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portfolio |
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experience |
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turn features into benefits
For nearly twenty years, Linda A. Day
has put words to work brilliantly, turning features into benefits and promoting growth for companies
like Shell, Exxon, American Express, Aspen Technology, Baker Petrolite,
and Methodist Hospital. Here are creative business and technical communications
from a writer who has won awards from prestigious local and national
organizations in nearly every category entered: newsletters, web content,
brochures, feature stories, trade articles, ad campaigns, public relations,
video scripts and annual reports.
 For
focused communications that speak to your clients in the words they want to hear, count on Day
Creative.
Day
Creative offers:
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A powerful
marketing message:
Put your best foot forward with a message your reader won’t
want to put down. Sometimes there’s just no better way
to sell than to tell your story with a creative, unforgettable
printed piece. |
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On the web or in print:
You can’t bore anyone into buying anything. Day Creative
Services can be your secret weapon in building and maintaining
an enthusiastic buying readership. |
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Sites that captivate and
inform:
We start with content architecture that focuses on the benefits
and highlights the differentiators. Then we give your prospective
customers all the information they crave in easy-to-digest bites. |
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Subtle selling that really
works:
With technical writing from Day Creative, you gain the credibility
of trade editorial with clear, crisp copy that accurately conveys
your (marketing) message, whether your target audience is the
lay public or a scientific association. |
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Your successes become
dramas in real life:
Everyone loves a story. And what better way to convey important
values about your company than bringing your success stories
to life? We make it happen. |
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Targeting both analysts
and potential customers:
It’s not always easy meeting the needs of two such widely
divergent target audiences. We know how to present your company
in its most favorable light. |
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Telegraph the message!
What separates you from your competition? Why should people
buy from you? We conjure up a creative marketing message that
instantly imprints on your target audience. |
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No surprises,
foolproof implementation:
Did you know that documentation can be a marketing tool? If
you’re a consultant, nothing works harder to sell your
next contract than a great accounting of what you’ve already
done. |
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Your voice,
creatively portrayed:
Day Creative Services has produced a gymnastics medical guide
for a physician writing for 14-year-olds, as well as books on
offshore platform automation and carbon dioxide flooding for
engineers. All perfectly targeted for their specific readers. |
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Energy, power,
petrochemical, consulting, computing, medical and more:
For a writer who's a summa cum laude science graduate of Rice
University and who can talk with anyone about almost any product
or service that's marketed business-to-business, contact Day
Creative. |
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Unsolicited
responses from satisfied clients. |
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Click above to find out more! View the presentation given at the WBEA Expo, June 2006.
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