portfolio
 
experience
 
 
telegraph the message!

 

American Express
Until this account moved to Dallas, I wrote most of the American Express/restaurant co-op ads in Houston. I started with the menu and imagined from there.

  An ad for American Express -- click to read it.  

 

Each headache a boiler problem
The ad pounds out the problems and shows how Baker Petrolite's boiler additive can solve them with less cost and hassle.

I developed the content for this ad and a related brochure within three days of an after-work meeting with the Baker Petrolite guru, who was in town only briefly. The product was new, and Baker Petrolite was unsure how to promote it.

 

 

An ad for Baker Petrolite