American Express
Until this account moved to Dallas, I wrote most of the American Express/restaurant co-op ads in Houston. I started with the menu and imagined from there.

Each headache a boiler problem
The ad pounds out the problems and shows how Baker Petrolite's boiler additive can solve them with less cost and hassle.

I developed the content for this ad and a related brochure within three days of an after-work meeting with the Baker Petrolite guru, who was in town only briefly. The product was new, and Baker Petrolite was unsure how to promote it.