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portfolio |
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experience |
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This brochure page shows three principles of good advertising: Put the benefit in the headline, illustrate the benefit with charts and graphs, and use pictures and captions to telegraph the message.
Oxidation stability is the ability of an oil to survive without degrading at high temperatures. |
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This case history (one of three in the brochure) brings home the message in a dramatic fashion: "When a triple-race roller bearing on a crown roll fails, it can cost $25,000 or more to replace. And one Southeastern paper mill was replacing each bearing at least every two years. In one instance, a bearing lasted only nine months"
Exxon solved the problem: "After two full years with the Exxon synthetic product, the bearings showed no evidence of unusual wear." |
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