celebrating your wins — and winning more

"Cementing the Business"
This success story highlights Roanoke Cement and Shell: "It would be a phenomenal undertaking: to comply with EPA and state emission standards, Roanoke Cement Company faced a major overhaul — yet the company could not afford to slack off production..." The technology experts at Shell came up with the solution — of course!

I have written hundreds of promotional success stories for Exxon, Shell, Texaco and others over the years.

"Flipping Out"
And I was up there with them, taking pictures for this story! It was the Sun N Fun Fly-In in Lakeland, FL, and the the Shell Aerobatic Team was wowing the socks off the spectators. I interviewed the team - and a lot of other pilots, too, most of whom swear by Aeroshell. This is a fun story — and a collection of terrific testimonials.

To read the story and see more of the pictures, click on the image.

"Perils in Paradise"
This the human-interest cover story for Shell Panorama is one of many features I've written over the years for Exxon, Shell, Texaco, Lubes-n-Greases magazine and others. I take the photos too, including this cover shot. My goal is to write stories that are fun to read and also promote a brand or sell a product. One Exxon editor said my article on rolling oils single-handedly turned his magazine into a profit center.