lubricants
manufacturing and marketing
- Eight years writing regularly for Exxon Oilways
(later Results) magazine, a 32-page, 4-color publication
that went out to Exxon industrial customers four to six
times a year. I covered Exxon product development, testing
and usage, and wrote up success stories based on visits
to industrial sites using Exxon products.
- Ten years plus writing regularly for Shell Panorama
(Equilon interchange) magazine, a 6-color, 24-page
publication that went out to Shell and Texaco distributors
four times a year. I introduced the idea of customer/product
success stories to this publication; these stories have
also been used for standalone marketing flyers.
- Five years contributing to Lubes-n-Greases Magazine.
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refining
and petrochemicals
Ten years as key marketing writer for Nalco/Exxon Energy Chemicals
(and its precursor companies); five years as primary marketing
writer for Baker Petrolite; plus marketing pieces for Chevron,
Natco and others. Topics include:
- Refinery unit operations such as desalting, crude towers,
hydrotreaters, FCCs, heat exchangers, etc.
- Chemical programs for demulsification, corrosion prevention,
vanadium protection, passivation, microbiological control,
asphaltene fouling control, naphthenic acid control, tank
cleaning, etc.
- Boilers and water treatment programs and additives.
- Fuel performance additives for cold flow, lubricity, etc.
- Customer service and business-oriented applications.
- Fluid management.
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oil
and gas exploration and production
I
have written for Seiscom Delta, Landmark Graphics, Western
Geophysical, Sperry Sun Drilling Equipment, Security DBS (drillbits),
Shell Midstream Enterprises, Shell CO2 Company, Society of
Petroleum Engineers, Weatherford International (both in the
US and in Germany) and others. Experience includes:
- Seismic
survey equipment and processing: 2D, 3D, onshore, offshore
- Drilling
and workover
- Drill
bits, downhole measurement tools, directional drilling,
cementation
- Tongs,
precision make-up, coiled tubing, and other heavy equipment
- Mud
systems and chemicals
- Production
and pipelines
- Gas
recovery, processing and pipeline systems
- Offshore
facilities: platforms, sub-sea, floating vessels, communications
networks, etc.
- Oilfield
chemicals: separation, demulsification, corrosion prevention,
etc.
- Waterflooding
- CO2
flooding
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computer
systems
I have written proposals, technical data sheets, brochures,
even a book:
- Marketing
proposals for two AspenTech supply-chain-management/plant
optimization system for major petrochemical plants, plus
subsequent system and user documentation
- Highly
technical product marketing material for Texas Instruments,
Industrial Control Systems, others.
- Ghostwritten
book on "Offshore Platform Automation."
- Collateral
and training material for seismic processing applications.
- Manuals
and documentation for lubrication maintenance management
programs.
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consultants
Eighteen years writing for Pilko & Associates, a high-level
environmental consulting firm with clients worldwide, covering
such issues as:
- Due
diligence for transactions (both domestic and international)
in energy and power generation
- Benchmarking
- Litigation
support
- Management
systems
- Enforcement
In
addition, I have written speeches, articles and video scripts
for top executives, including the CEO of Nalco/Exxon, top
officers of Dresser Kellogg Energy Services, the president
of Shell CO2 Company, top officers of Pennzoil,
and others.
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consumer
oriented
Although I specialize in industrially oriented marketing,
I have also written for the consumer market in such areas
as:
- Medical
reporting: Feature stories for hospital magazines plus annual
reports for biotechnology firms.
- Fashion:
Newspaper ads for an upscale boutique.
- Teenager
non-fiction: A gymnastic medical guide for 14-year-olds
(see books).
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other
In the past 20 years I have also written for or about the
following industries:
- Pulp
and paper
- Steel
making
- Aluminum
- Railroads
- Phosphate
mining
- Boilers
and cooling water applications
- Environmental
laboratories
- Science
and research
- Construction
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