 Pilko & Associates
In its 25 years, Pilko has assisted clients on deals in 33 countries worth a combined total of more than $300 billion. The company has achieved this record with no advertising other than their newsletter, the Pilko Grey Paper (winner of the 2004 AMA Crystal Award for email newsletter), which I've written since 1986.
“The Grey Paper is incredibly effective in developing the right branding and image for us, developing the right reputation, and communicating key skills and services. We did a lot better than many of our competitors during the recent downturn, and I attribute that to the Grey Paper. Talk about a fabulous tool! With email distribution, we can communicate our best thinking on a given topic to anybody, anywhere in the world.” — George Pilko |
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Click the image to go to a typical newsletter on Pilko's site. And while you're there, check out staff — I'm not only their newsletter writer but also their senior documentation consultant. |
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Ondeo Nalco Energy Services
Ondeo Nalco came to Day Creative for a brand new 'Refinery and Fuels Management' newsletter – turnkey. We came up with the name and logo for the newsletter, designed the masthead and layout, wrote every story and printed the finished piece. The customer's comment: "This looks so-o-o-o good!" |
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