Turn features into benefits
This Powerpoint presentation was given at the WBEA Expo, June 7, 2006. You can view the presentation or download the Powerpoint file by clicking on the image to the right.* If you view the file, you'll only see the slides. If you download, you'll be able to open it to see the Notes pages, which contain my comments.
Thanks to those who attended the presentation, and thanks for your interest in the subject! I welcome your feedback and any suggestions you might have for improvements or other material you'd like to see addressed. Please let me know if you'd be interested in having me tailor and present this material for your company. Now that you're visiting my website, be sure to look around -- and best wishes in turning your company's features into benefits!  JUST IN -- this nice comment from an attendee:
"I enjoyed your presentation very much the other day. I was very motivated to step up my performance to the next level... I loved the marketing seminars especially yours because it was the real nuts and bolts of marketing. I plan to make the goals I have set for my company and myself come to fruition by the first of the year. Thank you again."
For those who missed the companion presentation on How to Multiply Your Business Impact by Janice Scanlon of Performance foundations, check out www.performancefoundations.com/impact.
* This presentation is copyright Linda Day and Day Creative, Inc. You may distribute the presentation if you attribute materials to Linda Day and if you include the daycreative.com website.
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