sites that captivate
and inform |
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Bring
order out of chaos. Start with content architecture that focuses
on benefits and highlights the factors that differentiate
you from the competition. Then give your prospective customers
what they need in easy-to-digest bites. |
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 TurboCare
My work for TurboCare started with two small flyers, and then a few web pages. I ended up writing more than 80 pages — most of the company's completely redesigned new site. This website won the AMA Crystal Award against competition that included Weatherford, Gelb Consulting, Magnum Staffing and DataCert, three of which won Crystals in other categories. Click the Products and Services page to see the power of content architecture. |
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Pilko & Associates
In addition to putting the Pilko Grey Paper on the web, I've been helping revamp their staff bios — not the ordinary approach. Check out the new profiles by clicking on the image. You can start with my own profile — I'm now an official member of the Pilko team. To see other profiles, click on "Staff" in the Pilko menu bar. |
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ProfitMetrics
Here was a young business with a new service and almost too many benefits to fit on one page. How to convey the message simply and effectively, without clutter? The client started with as many ideas as benefits, so I helped them streamline. Now the President says: "The new website with your sparkling text is up and running. Thanks for your help!" Check it out by clicking on the image. |
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Kinder Morgan CO2
I designed the content for Shell's CO2 Web site back in 1997, and it was still doing the job for Kinder Morgan in 2002. Click to view the site as it was. (Since Kinder Morgan no longer includes carbon dioxide on their web site, this material is no longer "live".) |
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